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Journal VOL. 1 NO. 1, June. 2021, ISSN: 2811 - 2393

Strategy and Requirements for Marketing Research and Consumer Protection

Onwuliri Chuks Callistus, Adewuyi Titilayo Olukemi, Gafar Oluwasegun Quadri



Research aims to shed light on marketing of scientific research outputs strategic requirements through a sample survey of experts and specialists views in the areas of administrative and economic sciences and formed the research sample of (107) people have been  adopted of the resolution as a tool head of the collection of data and information on the research and analyzed the responses using SPSS statistical software and statistical methods were adopted in the research  Cronbach's alpha coefficient, Chisquare) and research found to several conclusions, including; The results showed that the mean public responses sample researched for requirements of marketing research outputs strategy was greater than the mean premise selected on the scale space which indicates a state of high importance and perception has researched the concept of the sample and the importance of those requirements in the marketing of scientific research output process. Internet marketing refers to the strategies used to market products and services online and through other digital means. These can include a variety of online platforms, tools, and content delivery systems, such as: Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers, planning, pricing, Benefiting parties). Vary sample researched responses about marketing research outputs at the macro-level strategy and the level of dimensional requirements.

Keywords: Marketing Strategy Requirements, Market Research, Consumer Protection Centers


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